Want breakthrough innovation? Be very, very contrary

Don’t think innovation can be forced or pulled out of thin air? Au contraire.  Seriously.  Au contraire.  One simple and HIGHLY EFFECTIVE way to achieve innovation is to be very, very, very contrary.  How?

A GREAT innovation tool we’ve used over the years to achieve real results is called The Great “What If” Game.  Essentially, this brainstorming exercise forces you to look at your situation (product or service) in very contradictory ways by asking a series of “what if” questions.  For example, in looking at your situation, what if we:

  • Modernize it?
  • Make it bigger? Make it smaller? Change its shape?
  • Substitute in something new or unexpected?
  • Make it more hip/cool?
  • Beautify it?
  • Simplify it?
  • Make it thicker?
  • Make it lighter?
  • Make it sexier?
  • Make it more fun?
  • Make it more powerful or potent?
  • Combine it with something improbable?
  • Make it healthier?
  • Make it more indulgent?
  • Make it more personal?
  • Make it more upscale?
  • Etc., etc.

You get the idea.  We challenge you to dream up your own large number of “what if” questions for your product or service. Then, see where it takes you.

Skeptical and don’t think this can really work? Au contraire – here is just a smattering of real world examples of where it has worked (by creating juxtaposition vs. the status quo):

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The moral of the story? Use the Great “What If” Game to zig where others zag, go up to their down, be yin to their yang.  And watch what happens.

Let’s brainstorm! Have any favorite techniques you use to think contrarian or get outside the box? Please share them over here in the comments.

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