Awesome design starts with not so awesome design

iPad wheelFact: our first design sketch is pretty much never amazing.  Neither is the second, third, fourth, fifth, six or seventh.  Okay, maybe the seventh is pretty good.

iPlay option 1But in a huge way, great design and great ideas are a lot like math. And baseball.  As in…to hit a home run, you may need to go to the plate 20 or more times (or 10 if you’re on steroids).  To hit two home runs, you may need 40 trips.  3 homes runs…60 trips.

10 HR’s = 100 trips. Etc., etc.

photoIn other words, the road to awesome runs directly through the much bumpier, more difficult road through not even remotely awesome.

It’s the only way to get there.  At least without steroids.

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