Not just another blog

Just what you and the rest of the world have been waiting for – another blog.

Now before you click over to YouTube to check out the latest keyboard cat videos or TMZ.com to see which celebrity has embarrassed himself yet again (yes, I’m talking to you Snooki, Charlie Sheen and the Kardashians), we’d like to take a minute to tell you why we’re here. We’re here to share our thoughts about product development and innovation with you.

We’re here to help you think of the world in new ways.

We’re here to help you find market opportunities you didn’t know existed.

We’re here to help you uncover insights about your customers that open new doors.

We’re here to share news about emerging technologies, techniques, and trends.

We’re here to champion ingenious research, kick ass brainstorming, great design, elegant engineering and flawless execution.

We’re here to question the status quo.

We’re here to make you think.

And finally, we feel we wouldn’t be doing our job very well if we didn’t at least occasionally make you laugh.

This blog is about passing on our decades of combined new product development and innovation expertise. It’s about opening up a window to our world and sharing insights into our successes and failures. It’s about creating a place where we can start discussions and spark new ideas. It’s about giving you a peek into the diabolical minds of our engineers, designers, strategists and researchers.

What this blog is not about is selling you stuff. It won’t be a shameless self-promotion for our people, the projects we complete, or our latest “proprietary process.”

If you’re interested in what we have to say, bring it on and tell us. If you want to add to the discussion, join in. If you disagree, that’s okay. We only ask that you do so respectfully. You can follow us on Twitter @elevationid or connect with us on Linked In and we’ll let you know when we have new information to share. It won’t be every day (hey, we have projects to complete and clients to make happy). But when we have something we find interesting, we’ll share it with you.

Thanks for taking the time and back at ya soon.

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Poulson, Greene Officially Join Forces

After working together off and on for many years to create new product innovations, Keith Poulson and Eric Greene are officially joining forces. Their new joint venture is Elevation, specializing in guerrilla research, brainstorming, industrial design and A-Z product development to launch. Elevation is a natural fit for the two, who have collectively innovated, developed and launched literally hundreds of millions of dollars in new product services for Fortune 500 on down to small companies. Keith brings over 25 years of industrial design experience, and Eric over 25 years of strategy, research, development and marketing experience to the partnership.